Overview: Black Swan harnesses the potential of artificial intelligence to decipher the significance of unstructured social data, enabling the anticipation of consumer trends ahead of time. This project entails refining the branding design for Black Swan, emphasising its prowess in data analysis and innovation.
Objectives:
- Merge Black Swan and Black Swan Innovation: Consolidate the identities of Black Swan and Black Swan Innovation into a cohesive branding design that embodies their combined expertise in data analysis and innovation.
- Emphasise Data Analysis: Develop a visual identity that distinctly communicates the core focus of Black Swan – data analysis. Utilise elements such as dots and lines to represent data compilation and analysis, conveying a sense of clarity and insightfulness.
- Versatility: Create a branding design that can be seamlessly integrated across various media platforms, including digital and print, ensuring consistency and recognition.
Creative Direction:
- Data-centric Approach: Incorporate elements such as dots, lines, and graphs to symbolise data analysis and insight generation.
- Merge Logo and Data Elements: Blend the existing Black Swan logo with data visualisation elements to create a unified visual representation of the brand’s expertise.
- Pattern/ Halftone Design: Develop a pattern or halftone design that can be applied to imagery and graphics, enhancing brand recognition and coherence across different mediums.
Deliverables:
- Revised Logo: Updated logo design that seamlessly integrates data visualization elements while maintaining brand identity.
- Pattern/Halftone Design: A versatile pattern or halftone design that can be utilized across various media channels.
- Brand Style Guide: Comprehensive guidelines detailing the usage of the new branding elements, including color palette, typography, and imagery.
Brand implementation