Objective: Spectrum aims to revolutionise retail trading by introducing a groundbreaking tool that simplifies complexities, eliminates obscurities, and challenges conventional norms in the market. The primary goal is to establish transparency, accessibility, and intelligence-driven decision-making through the development of a new Multi-Trading Facility (MTF) exchange and innovative Turbo products.
Solution: The solution involves a comprehensive rebranding strategy, starting with the refinement of the existing logo and the creation of a dynamic brand identity that embodies Spectrum’s core values and promises. Introducing the “Spectrum Focus” graphic system, the brand aims to redefine how information is presented, providing clarity and empowering users to make informed decisions confidently. The essence of Spectrum’s positioning, Lighting up the markets, underscores its commitment to illuminating opportunities and enabling clients to unlock their full potential.
Deliverables:
- Logo Refinement: Enhance the existing logo to align with Spectrum’s evolved vision and values.
- Brand Identity Development: Craft a cohesive brand identity that reflects Spectrum’s commitment to transparency, innovation, and empowerment.
- Spectrum Focus Graphic System: Develop a versatile graphic system that simplifies complex information, instills confidence, and guides users towards strategic insights.
- Positioning Strategy: Define and articulate Spectrum’s positioning statement, emphasising its role in illuminating market opportunities and facilitating informed decision-making.
Outcome: The revitalised Spectrum brand will serve as a beacon of clarity and empowerment in the retail trading landscape. By providing users with enhanced visibility, intelligence, and support, Spectrum aims to catalyse their success and drive positive change in the market.
Brand guidelines