Background: Drawing from the successful 2014 look and feel campaign by Wunderman Thompson , Diageo is gearing up for the launch of the new Gordon’s Gin bottle. The objective is to create a transition design that can be seamlessly integrated across all points of sale (POS).
Objective: Develop a visually captivating campaign that introduces the new Gordon’s Gin bottle to the market, utilising the established look and feel from the 2014 campaign. The design should be adaptable and applicable across various POS materials.
Deliverables:
- Adshel Advertisement
- Billboard Design
- Shelf Barker
- FSDU (Free Standing Display Unit) Graphics
- Gondola POS Graphics
- Cocktails Recipe
- Chalkboard Artwork
