Concept: Logmore’s brand essence lies in unlocking hidden potential. Just as a scanned QR code reveals encoded data, Logmore uncovers insights within supply chains, transforming stress and opacity into knowledge and clarity.
Solution: Logmore heralds a new era of transparency, simplifying complexity and illuminating hidden aspects of industries. Its brand narrative embodies a transition from confusion to clarity, akin to dawn breaking through darkness, offering a world where data holds meaning and decisions are evidence-based.
Emblem of Connection: At the heart of Logmore’s identity lies a logo symbolising connectivity while paying homage to its QR code roots. It serves as an emblem of unity, illustrating how Logmore’s solutions integrate disparate data points for cohesive decision-making.
Visual Representation: The brand’s visual elements, including a heatmap gradient, echo the concept of simplifying complex data into actionable insights. This gradient, derived from heatmap methodology, symbolises Logmore’s ability to distill intricate supply chain data into visually comprehensible information.
Unlocking Potential: Logmore’s logo portrays a cinematic zoom into the QR code, revealing hidden data and symbolising its mission to uncover potentials within supply chains and operational processes.
Conclusion: Logmore’s brand identity encapsulates a transformative journey from complexity to clarity, from the enigma of complex data to the revelation of insights. It promises a future of efficiency, sustainability, and connectivity, where chaos transforms into order, complexity into simplicity, and stress into knowledge, ultimately unlocking new dimensions of possibility.
Old model
PRODUCT DESIGN
New model
2D DESIGN based on
the brand NEW IDENTITY
Social media