Welcome to the Sky Employer Brand – where they showcase the essence of who they are as an employer and why they’re a fantastic choice for talented individuals like you. Guided by their Purpose, Values, and the incredible people who make up Sky team, the employer brand is a celebration of the unique experience you’ll find working at Sky.
At the heart of the employer brand is their positioning line: “A job you love to talk about.” It’s not just a tagline; it’s a promise of an engaging and fulfilling work environment where you’ll be excited to share your experiences with others.
Their brand guidelines, inspired by Sky main brand, set the tone for the messaging and visual identity. From the quirky headers that bring a smile to your face to the imagery of popular shows that reflect their vibrant culture, every element is designed to capture the essence of what it means to be a part of the Sky team.
The website is a hub of information and inspiration, showcasing the different aspects of careers at Sky, from pure content creation to the impact of their products on millions of lives. And with the social media campaign echoing the look and feel of the website, they have seen incredible results – increased brand recognition, higher website traffic, and unparalleled visibility across social platforms.
4 type of imagery is used;
that showcase different aspects of careers only at Sky.
_ Pure content
_ Content at work
_ Content through product
_ People Imagery
that are used across all advertising.