Objective: To ignite fan fervour and commemorate the highly anticipated release of “The Force Awakens” through a captivating stamp collection, embodying the essence of Star Wars while adhering to strict brand guidelines set forth by Disney, Royal Mail and Lucasfilm production.
Scope:
- Develop visually striking assets tailored for print (Point-of-Sale displays, posters, merchandise) and digital platforms (email marketing campaigns) while adhering to the stringent brand guidelines of both Royal Mail and Disney.
- Execute a bilingual campaign, catering to both English and Welsh-speaking audiences, ensuring widespread coverage and inclusivity.
Key Deliverables:
- Engaging Print Collateral:
- Point-of-Sale Displays: Command attention in postal outlets nationwide with dynamic displays showcasing the Star Wars stamp collection.
- Poster Campaign: Blanket cities and towns with eye-catching posters, teasing the excitement of “The Force Awakens” through iconic imagery.
- Merchandising: Transform everyday items into coveted collectibles with branded merchandise featuring the Star Wars stamp motifs.
- Immersive Digital Experience:
- Email Marketing: Propel excitement through cyberspace with meticulously crafted email campaigns, enticing recipients to explore the Star Wars stamp collection online.
- Online Promotions: Amplify reach and engagement through strategic digital promotions, leveraging social media platforms and targeted advertising.
Outcome: The Galactic Stampede campaign successfully captivated audiences nationwide, transcending the boundaries of the Star Wars fandom. By seamlessly blending the essence of the franchise with the timeless tradition of postage stamps, the campaign not only celebrated the cinematic release of “The Force Awakens” but also became a cherished collector’s item for fans and philatelists alike.